3 hours SRA CPD

Speaker:  Kim Tasso and Viv Williams

With the recent changes increasing polarisation between those focusing on value and volume markets, how do you decide what approach to adopt for your marketing?

Are all strategies equally effective? Which strategies are most suitable for small and medium sized law firms? Is it all about the Internet? How to compete with the large, national brands?

This seminar will cover the following topics:-

GETTING READY
Understanding your markets and clients
Incident transactions vs ongoing relationships
Segmentation, targeting and positioning
Identifying niche markets
Differentiation - Designing and packaging your services
Pricing strategies

PREPARING YOUR ATTACK
Direct and indirect strategies
Collaborating with referrers and intermediaries
Managing your reputation and brand (Communication strategies)
- Advertising
- Publicity and internal communications
Making contact (Relationship strategies)
- Direct and digital marketing
- Events
- Managing enquiries and conversion
Using the Internet (Digital strategies)
– Web
– SEO and Pay Per Click
– Blogs
– Social networks and online communities

ADOPTING A STYLE THAT SUITS YOU
- The Outsourcer
- The Rock Star
- The Specialist
- The Innovator
- The Piggybacker
- The Entertainer
- The Communicator

Who should attend?
Partners and managers with responsibility for marketing to private individuals