The current financial climate and legislation facing the legal profession make it more important than ever to ensure that your firm differentiates itself.

This seminar will help you to ensure that you are recognised as being different from the competition. You will walk away with a number of practical ideas that, once implemented, will get your clients talking about you to potential clients.

Topics to be covered:

• Building a marketing plan
• Allocating responsibility for marketing within your firm – getting all the staff involved
• Understanding the profile of your clients
• Defining and packaging your services
• Differentiating your firm from the competition
• Practical ideas to take back to your firm
• Measuring your success